Hold my claw.

A father. A son.
An AI agent.
A real beer.

Illustrative Lobster Lager Original Edition can mockup, brewed in California by Red Bus Brewing Company — Illustrative edition mockup, not a final production proof.

From Gerhard’s Swiss brewery to local editions around the world. Real beer, a father and son, and a story worth sharing.

Explore beersDiscover the beer Plan your eventBring it to your event

Meet the original brew Join the brewery newsletter

Real beer

An Amber Lager from Switzerland. Pilsner from California. Zwickel from Germany.

Human craft

Gerhard’s brewing experience started it. Local brewing partners help the story travel.

Shared moments

Made for curious people, good conversations and the moment someone says: “You have to hear this story.”

Local beer. Shared story.

One lobster.
Different places.

A Pilsner in California. A Zwickel in Berlin. Each local edition brings its own beer and brewing partner, with the same lobster and a story worth sharing.

Meet the local editions

California

A hand holding the finished Lobster Lager DigitalOcean Open Weights can in San Francisco

The real can

Open Intelligence Summit

DigitalOcean Edition

Pilsner · 16 oz / 473 ml can

Brewed by Red Bus Brewing Company, Folsom

California

The finished lavender Lobster Lager can with House of AI artwork, held by a guest in San Francisco

The real can

SF Tech Week

House of AI Edition

Pilsner · 16 oz / 473 ml can

Brewed by Red Bus Brewing Company, Folsom

California

Built to be shared

Original Edition

Pilsner · 16 oz / 473 ml can

Brewed by Red Bus Brewing Company, Folsom

Europe

A hand holding the finished Lobster Lager NVIDIA GTC Berlin Edition 0.33 litre bottle against a light wall

The real bottle

Berlin event edition

NVIDIA GTC Berlin Edition

Zwickel · 0.33 litre bottle

Brewed by Lahnsteiner Brauerei, Lahnstein

DigitalOcean, House of AI and Berlin: photographs of the finished beer. Original Edition: illustrative product mockup.

Different beers. Local brewing partners. Built to be shared.

Out in good company

Good AI. Better beer.
Best company.

A few moments worth sharing.

Choose a photo to take a closer look.

Two smiling event participants holding the DigitalOcean edition of Lobster Lager outdoors — Good company in San Francisco.
Open Intelligence Summit · San Francisco · October 2026

A guest smiling as she reads the lavender House of AI edition can — A new label. A new conversation.
House of AI · SF Tech Week · 8 October 2026

Two event participants taking a selfie with their Lobster Lager cans at the Open Intelligence Summit — One story. A few more friends.
Open Intelligence Summit · San Francisco · October 2026

Gerhard sharing a tray of Lobster Lager cans with guests at House of AI — Made to be shared.
House of AI · SF Tech Week · 8 October 2026

Malt being added by hand to the brew kettle at the original Swiss brewery — It starts at the brew kettle.
eibachbraui · Gelterkinden, Switzerland

Gerhard presenting the Lobster Lager story beside the SPAR ICS banner — From the brewery to the stage.
SPAR ICS · Salzburg · 15 October 2026

Gerhard seen from behind on stage, facing the seated audience at NVIDIA Build-A-Claw in Berlin — A small brewery. A room full of possibilities.
NVIDIA Build-A-Claw · Berlin · 17 October 2026

Gerhard adding malt to the Grainfather at his Swiss brewery — From Gerhard’s brewery. Real ingredients, real brewing.

The beer that started it

Toasty malt.
A little citrus.
A clean finish.

Before the stages and the headlines, there was a brew kettle in Switzerland. Gerhard’s original Amber Lager pairs bready, toasted malt with caramel notes and a gentle citrus lift.

Amber LagerToasty maltCaramelCitrus hops

That is the original Swiss brew. The California and Berlin editions have their own local beers and brewing partners. One story does not have to mean one recipe.

Meet Gerhard’s brewery Explore the brewing project

The origin story

It started with a question.
What if we brewed together?

A father's brewing experience. A son's curiosity about AI. Together they connected Gerhard's brewery to OpenClaw and built brewOS. Gerhard stays in charge of the beer.

Stefan and Gerhard together at the Open Intelligence Summit in San Francisco — From the brewery to San Francisco. Stefan and Gerhard at the Open Intelligence Summit, 12 October 2026.

A conversation at Open Intelligence

AI doesn't stop
at software.

Gerhard meets Swift from Major League Hacking to talk about agents, beer and what becomes possible when you give your ideas a try. A small glimpse of the curiosity behind Lobster Lager.

San Francisco · October 2026 · 57 seconds · English captions

The father · Brewing experience

Gerhard

Passionate brewmaster and certified beer sommelier at eibachbraui in Switzerland. He brings the recipe, the practical judgement and responsibility for the beer. Today, he also builds with AI.

The son · Agentic engineering

Stefan

Founder of Frontira. He connects domain knowledge, technology and real business workflows. Lobster Lager began as a way to make AI tangible, then became a story they could share together.

The agent · Software execution

OpenClaw

An open source personal AI assistant. It helps turn instructions into software, telemetry and brewing workflows. Physical brewing decisions stay with Gerhard, with explicit human approval at critical steps.

The claw suggests.
The human decides.

The original Swiss project explores human supervised brewing. Event editions carry that story, but are brewed and packaged by local brewing partners. Different beers, one idea: bring people and agents together.

See where the story takes us

Bring the story to your event

Good beer.
Better conversations.

Some stories are better told over a beer. Bring Gerhard and Stefan to your event for the Lobster Lager keynote, with a local beer edition and tasting as an optional part of the experience.

Gerhard presenting the Lobster Lager story beside the SPAR ICS banner in Salzburg

SPAR ICS · Salzburg · 15 October 2026

From the brew kettle
to SPAR ICS.

Gerhard brought the Lobster Lager story to SPAR ICS for an internal GenAI session. Brewing experience, a real experiment with AI, and the person behind it all.

A look inside the session

Hear the story

Meet the father and son behind the beer. Gerhard brings the brewing experience, Stefan the technology, and both bring the story to life on stage.

Share a beer

Continue the conversation with a local Lobster Lager edition and, when arranged, a tasting with Gerhard. Something tangible to remember the story by.

Make it yours

Give your gathering its own edition, with partner artwork and content we create together. A shared experience that feels like your event.

Plan an event together ↗Explore the keynote ↗

German or English · 20 to 60 minutes · Q&A and content collaboration on request

On the road

Meet Gerhard.
Taste the story.

Keynotes, confirmed tastings and local beer editions. Each listing makes clear who is on stage and what is planned.

Full event calendar

3 Nov 2026

16:50–17:15 CET · closing keynote · approximate running order

Gerhard + StefanTasting planned

HORIZONT Werbewirkungsgipfel

Closing keynote: Wie AI all das verändert

The Social Hub Vienna · Vienna, Austria

Closing keynote confirmed by the organiser. Beer logistics are being coordinated; the tasting format is not yet final.

Event details

Ticketed event

5 Nov 2026

15:40–16:00 CET · Stage 4 · including Q&A

Stefan

code.talks 2026

Lobster Lager: A Coding Agent, a Bluetooth Brewery, and What One Successful Batch Did Not Prove

Kinopolis Hamburg · Stage 4 · Hamburg, Germany

Event details

Conference ticket required

11 Nov 2026

Doors 17:00 · programme 17:30 CET

Gerhard + StefanTasting planned

Startup Spotlight 2026

Father and son keynote

Hörsaal 0 · Tabakfabrik / Linzer Brauerei · Linz, Austria

Beer collaboration is planned; tasting details are not yet confirmed.

Event details

Registration required

18 Nov 2026

18:30–19:45 CET · Gerhard’s session

GerhardTasting confirmed

TourismFastForward

Gerhard’s use case + beer tasting

Europahaus Mayrhofen · foyer · Mayrhofen, Austria

Event details

Ticket including evening event required

19 Nov 2026

Prerecorded talk · online broadcast time to be announced

Stefan

AI Coding Summit NYC · Online Edition

When Coding Agents Leave the IDE: Building Software That Runs a Real World Business

GitNation conference stream · Online · New York conference

Online contribution, not an in-person appearance in New York. This is separate from Stefan’s TourismFastForward keynote on the same date.

Event details

See organiser’s online access options

19 Nov 2026

09:55–10:40 CET · Stefan’s keynote

Stefan

TourismFastForward

Stefan’s keynote

Europahaus Mayrhofen · Mayrhofen, Austria

Event details

Conference ticket required

See all 7 upcoming events

Times are local to the event. Event hours are not necessarily our speaking slot. A beer edition does not imply a guided tasting or a speaking appearance. Please check the organiser’s programme before travelling.

The original brewery project

The claw suggests.
The human decides.

At eibachbraui in Switzerland, Gerhard works with OpenClaw and brewOS to connect recipes, software and brewery hardware. His brewing experience and approval remain essential. Local event editions are produced by independent brewing partners.

Explore brewOS, the original recipe and the brewery

SYSTEM: BREW_OS v1.0.4

How OpenClaw Brews

$ The claw suggests. The human decides.

ILLUSTRATIVE BREW LOG|tail -f /var/log/brew.log

STEP_01

> define_recipe.sh

The Prompt

Gerhard defines and approves the recipe. The agent helps turn it into a brew schedule.

STEP_02

> connect_ble --device g30

The Bridge

MacBook connects to the Grainfather via BLE. Real-time telemetry established.

STEP_03

> execute_mash_profile

The Control

The agent helps execute temperature and pump commands. Gerhard supervises and approves critical steps.

STEP_04

> enable_vision_sys

The Eyes

Computer vision verifies kettle states and foam levels. Double confirmation.

STEP_05

> export_telemetry

The Data

Every sensor read logged. The brew session becomes a reproducible dataset.

function compile_recipe(grain_bill: Array<Ingredient>) { return optimize(grain_bill, TEMP_RAMP); }
const BLE_CONN = await connectDevice(0x1800); if (!BLE_CONN) throw new Error("G30_NOT_FOUND");

What is OpenClaw doing?

OpenClaw was invented by Peter Steinberger, a renowned developer and friend of Stefan Erschwendner.

Their shared curiosity is about making software agents useful beyond the screen, in practical workflows with clear human responsibility.

At Gerhard's Swiss brewery, OpenClaw helps build and operate brewOS. Gerhard brings the recipe, supervises the brew and approves the critical physical decisions.

The OpenClaw Agent

Inventor: Peter Steinberger
Software: Open source
Origin:Austria (Europe)
Mode:Human supervised
Project:brewOS

The original Swiss brewery project

Where it all started

Gerhard’s original Amber Lager, brewed at eibachbraui in Switzerland with brewOS and human approval. These recipe specifications belong to that brew, not to the locally produced event editions.

Amber Lager · 4.6% ABV · 0.33 L

engineered for taste

Batch_V0 · Founders_Edition

Tasting Notes

Amber-copper with a lasting white head. Bready Pilsner malt and toasty Munich malt up front, layered with caramel sweetness and a hint of honey from the Melanoidin malt. Mandarina Bavaria brings a subtle citrus note, while East Kent Goldings add earthy, floral depth. Clean lager finish. Sessionable at 4.6%.

Toasty MaltCaramelCitrus HopEarthy & FloralClean Finish

Style

Amber Lager

ABV

4.6%

IBU

Color

18 EBC

12.2 °P

Batch

GRAIN BILL (5.22 KG)

Pilsner Malt3.53 kg (67.6%)
Munich Malt Type I1.20 kg (23.0%)
Caramel Malt Amber0.24 kg (4.7%)
Melanoidin Malt0.24 kg (4.7%)

HOPS & YEAST

Mandarina Bavaria (FWH)16.0 g
East Kent Golding (15 min)6.2 g
Mandarina Bavaria (15 min)2.0 g
East Kent Golding (5 min)17.0 g
Fermentis Saflager W-34/702 packs

Hardware_Layer

Inside eibachbraui

Gelterkinden, Switzerland. Where Lobster Lager V0 comes to life.

The eibachbraui tasting room with long wooden table and tap station

The Taproom

Gerhard pouring crushed malt into the Grainfather mash tun

Adding Grain

Rolling boil at 99°C in the Grainfather G30

The Boil

Mash Tun

Custom five-tap station with Brau & Rauch beer contest awards

Awards Wall

Four Grainfather fermenters with glowing digital displays

Fermentation

The Frontira perspective

From knowledge
to real execution.

Lobster Lager is a tangible case study in Agentic Business Engineering: domain expertise, software agents and a clear human decision boundary, brought together in a real workflow.

At Frontira, Stefan and the team apply this thinking to client work. The question is not just what AI can generate, but what people can reliably get done with it.

Explore Frontira

Stefan Erschwendner

Founder, Frontira

System_Logs

Latest from the Brew Journal

The newest milestones from the brewery, the stage and the communities sharing the story.

Oct 15, 2026On stage

From the brew kettle to SPAR ICS

Gerhard shared the Lobster Lager story at SPAR ICS in Salzburg during an internal GenAI session. From a small brewing setup to a room of people exploring AI: the same real project, told by the brewer who built it. These photos capture the talk and the audience, another stop on the journey from an idea to something tangible.

Explore the keynote

The audience listening to Gerhard present Lobster Lager at SPAR ICS in Salzburg

Oct 6, 2026Event editions

The story travels. The beer stays local.

The next chapter takes Lobster Lager from the Swiss brewery to event editions in California and Berlin. Artwork pairs the familiar lobster with local communities, while Red Bus Brewing Company and Lahnsteiner Brauerei produce the beer in their regions. The original agentic brewing project remains Gerhard's: the partner editions share its story, not necessarily its recipe. Explore the edition mockups and the speaking and tasting calendar as the autumn programme takes shape.

Explore the local editions

Jul 28, 2026Event

ClawCamp Berlin: Gerhard takes the highlight session

Gerhard delivered ClawCamp Berlin's 6:00 p.m. highlight session at CODE University of Applied Sciences. At 68, he told the Lobster Lager story in his own words: how he turned brewing experience into brewOS through experimentation with OpenClaw, while remaining the human in the loop for every physical brewing decision. He ended with 24 bottles at the bar. His verdict afterwards: “Voller Erfolg.” The feedback on the beer: “Nur positiv.”

View ClawCamp Berlin

Gerhard Erschwendner speaking during the ClawCamp Berlin highlight session at CODE University

Jul 17, 2026Press

Gerhard is Handelsblatt's Entrepreneur of the Day

Handelsblatt, Germany's leading business newspaper, published a two page profile of Gerhard and Lobster Lager. The story follows Gerhard from his microbrewery in Gelterkinden to Jensen Huang's NVIDIA keynote and names him its Entrepreneur of the Day. More than a beer story, it is about curiosity, domain expertise and learning to build with AI at any age.

Read on Handelsblatt

Jul 16, 2026Batch #002

Batch #002 enters production

Batch #001 is complete and sold out. Work on Batch #002 is now underway. Join the Batch #002 list to hear when the sale opens and where the next tasting will happen.

Open the complete Brew Journal

Brewery newsletter

Follow the next batch.

Batch #001 is sold out. Sign up for the brewery newsletter for Batch #002 production, tasting and sale updates from Gerhard's Swiss brewery. This list is separate from our keynote bookings.

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Planning an event instead?

Bring Lobster Lager to your event

Bring the story to your stage

The keynote.
With or without the beer.

Invite Gerhard and Stefan for the father and son keynote. Add a local Lobster Lager edition if you like.

With beer: minimum 200 bottles in Europe or 200 US cans. No standalone beer orders.

Booking and delivery details

Beer is available only as part of a keynote package, not as a standalone order.

Local brewery availability, production timing and delivery are confirmed individually.

Delivery and any guided tasting are agreed with the venue. Serving, refrigeration and local alcohol requirements must be clarified before booking.

se@frontira.com

This online enquiry form requires JavaScript. Please email se@frontira.com with your event details instead.

A father. A son.An AI agent.A real beer.

One lobster.Different places.

DigitalOcean Edition

House of AI Edition

Original Edition

NVIDIA GTC Berlin Edition

Good AI. Better beer.Best company.

The word is getting out.

Toasty malt.A little citrus.A clean finish.

It started with a question.What if we brewed together?

AI doesn't stopat software.

Gerhard

Stefan

OpenClaw

Good beer.Better conversations.

From the brew kettleto SPAR ICS.

Hear the story

Share a beer

Make it yours

Meet Gerhard.Taste the story.

HORIZONT Werbewirkungsgipfel

code.talks 2026

Startup Spotlight 2026

TourismFastForward

AI Coding Summit NYC · Online Edition

TourismFastForward

The claw suggests.The human decides.

How OpenClaw Brews

The Prompt

The Bridge

The Control

The Eyes

The Data

What is OpenClaw doing?

Where it all started

Tasting Notes

GRAIN BILL (5.22 KG)

HOPS & YEAST

Inside eibachbraui

From knowledgeto real execution.

Latest from the Brew Journal

From the brew kettle to SPAR ICS

The story travels. The beer stays local.

ClawCamp Berlin: Gerhard takes the highlight session

Gerhard is Handelsblatt's Entrepreneur of the Day

Batch #002 enters production

Follow the next batch.

The keynote.With or without the beer.

A father. A son.
An AI agent.
A real beer.

One lobster.
Different places.

Good AI. Better beer.
Best company.

Toasty malt.
A little citrus.
A clean finish.

It started with a question.
What if we brewed together?

AI doesn't stop
at software.

Good beer.
Better conversations.

From the brew kettle
to SPAR ICS.

Meet Gerhard.
Taste the story.

The claw suggests.
The human decides.

From knowledge
to real execution.

The keynote.
With or without the beer.